Saturday, August 06, 2005

Golf Fitness - A Short Rant

I promise not to rant as much as I want regarding the growing number of "golf fitness" programs, gimmicks and equipment bombarding our market.

Surely, you would become bored.

As a former trainer of golfers and now a part-time golf improvement consultant, I just can't get over all the junk that is hitting the golf fitness market.

It really reminds me of the diet industry. People see an opportunity to make a lot of money and really don't care if their programs work.

There is always an out. If it doesn't work, blame it on the consumer. They didn't follow the program correctly or "not all promised results are typical".

In the past month, I have received multiple press releases from companies regarding their golf fitness programs.

The one that caused me to write this entry - the so-called straw that broke the camel's back - promised fitness club owners a turn-key program that will give consumers "quick and measurable results" and bring the clubs a lot of new revenue.

Sound familiar?

Diets promise quick results and make the businesses loads of money.

The fact of the matter is that most golf fitness programs can increase your yardage on drives. But, in turn, you also ruin your ability to reproduce a consistent, accurate, golf shots. You also change your body in a way that invites injury.

They focus on "quick and easy","one-size-fits all", "core training", and bodybuilding techniques that just don't translate to the complexities of the golf swing.

In fact, some programs are built around expensive machines and really the whole purpose is to sell the machines to fitness club owners not to improve your golf game.

One of my clients was amazed when I improved their yardage on all shots - drives by more than 20-30 yards - while drastically improving his accuracy on all shots including putting by only using stretching techniques, a stability ball, and a dowel rod (a stick) that I bought at Lowes.

To wrap this up, remember that if it is promised to be quick and easy and uses only certain equipment along with no individual assessment - you should really just walk away.

I really fear that the onslaught of "miracle tonic" golf fitness scams and scammers is only going to increase from this point forward.

Don't fall for it. Demand better.

If you ever have any questions, please contact me through my contact form on our website.

Also, keep an eye on our golf improvement section where we will continue to point you to golf fitness providers and programs that really work.

Hit 'em long and straight,

Evans Putman, Owner
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